Mid-levelMultiple choiceWhat are some common mistakes brands make on Instagram?AIgnoring comments and failing to engage with the audience.BTracking analytics to understand performance.CUsing high-quality images and videos.DConsistent posting and engaging with the audience.Check answer
Mid-levelMultiple choiceHow important is engaging with followers on Instagram, and what are some ways to do it?AEngagement is not important; focus on content quality.BEngagement is crucial for building a community and increasing visibility.CEngagement only matters for large brands.DEngagement is important only for personal accounts.Check answer
Mid-levelMultiple choiceHow would you handle a negative comment or complaint on an Instagram post?ADelete the comment immediately to maintain a positive image.BAcknowledge the comment, assess its validity, and respond professionally.CRespond with a defensive comment to protect the brand.DIgnore the comment to avoid confrontation.Check answer
Mid-levelMultiple choiceWhat are some ways to drive traffic from Instagram to a website?AUse the link in bio and Instagram Stories with 'swipe up' or 'link sticker'.BUse only hashtags to increase visibility.CPost only images without any links.DEngage in direct messaging without linking to the website.Check answer
Mid-levelMultiple choiceHow would you measure the success of an Instagram marketing campaign beyond just likes and followers?ABy counting the number of posts made during the campaign.BBy focusing solely on the number of likes each post receives.CBy looking only at the number of new followers gained.DBy analyzing engagement rate, website traffic, reach, impressions, and conversions.Check answer
